Creating a Design System for Scaling
As a global consultancy, IA Collaborative strives to be at the forefront of design. I helped create a brand strategy and modern design system to flex for a variety of outputs. Sometimes conservative, sometimes highly expressive, but always bold and recognizable. In the design language, we strived for a balance of constraints with enough variability to scale across the many content creators of the brand.
The “IA” stands for insights into action. This implied momentum serves as the major design principle for creating content for the brand. Over 300 content creators have used this design system to create document templates, digital portals, environmental design, marketing materials, program design, product design, service design, toolkits and more.